About

State farm color full lives…

State Farm observed a desire for relatable financial education for much of their female audience, and especially their African American female audience, so we produce a State Farm wholly-owned podcast called Color Full Lives, featuring various influencers and leaders in the field who can speak directly to the consumer, in the language that they speak.

For season 2 in 2018, we partnered with publishers Blavity, 21Ninety and Essence to produce content and generate awareness, subscriptions and buzz surrounding the podcast.