Almond Breeze | 2018

Blue Diamond Almond Growers

Influencer

Lead Strategist on Blue Diamond's Social Influencer team. Assisted in concepting, selling in and executing a 3-tiered influencer campaign to drive their goals of increasing Household Penetration and Buy Rate of their Almond Breeze products.

Only 3 months into the campaign, the first 7 influencers contracted shared a total of 165 posts, achieving nearly 40K engagements and 27MM in social reach for the brand.