Microsoft Surface Go Launch with The Infatuation

We brought 50 lifestyle and technology influencers together to celebrate the launch of the Microsoft Surface Go at the new Microsoft Lounge in Culver City. Playing off the overarching Surface Go narrative of “and,” influencers were treated to a six-course dinner from two of Los Angeles’ most well-known chefs, Jonny Ray Zone of Howlin’ Rays and Evan Funke of Felix, who came together to collaborate on a menu.

Throughout the evening, creators were able to get hands-on with the entire Surface family including Surface Studio, Surface Hub and of course, Surface Go, which was displayed prominently throughout the space and highlighted the food and drinks menus on each table. Several opportunities for creativity and customization were setup throughout the venue including a customization station for electronics bags with Rais Case, and an artist roaming the space creating custom portraits of our guests on Surface. Following the event, we are seeding select influencer attendees with Surface Go in a custom kit, which will include all the coordinating accessories.