About

CHARLOTTE TILBURy x SAMSUNG

Associate Event Planner and Producer on the Charlotte Tilbury Scent of a Dream Launch in partnership with Samsung.

High tech met high glamour at Charlotte Tilbury's Scent of a Dream fragrance launch party, which was held at the interactive destination Samsung 837 in New York. About 700 people gathered for the event, where guests experienced a short 360-degree virtual-reality film starring Scent of a Dream spokesmodel Kate Moss.

Samsung virtual-reality headsets, which were integrated into the event's design, allowed guests to view the film, which shows Moss in a fantasy sequence involving the perfume. Contrasting the high-tech components were glamorous details such as scent samples and displays of Tilbury's beauty products. Guests enjoyed mini makeovers as well as hors d'oeuvres and drinks, including Tillbury's favorite Belvedere vodka cocktails Raspberry Rascal and Skinny Bitch. Tilbury, a British makeup artist and entrepreneur, was on site in the V.I.P. area, where she mingled with guests.